Monday, October 25, 2010

Inanimate Objects



Before going into my analysis of objects, I would like to start by stating who the two people were who gave me the object suggestions. I thought I might get some creative answers from asking my boyfriend and his best friend, both artists. My boyfriend first suggested “deer head mount” which I replied was not quite inanimate enough since it had once been living and I did not know if I could utilize it. To this he replied: “It’s good because it is inanimate now and wasn’t earlier, it’s a paradox.” My boyfriend then suggested skinny jeans for a “totally inanimate” object. His friend replied to my question with a question: “What are you doing currently?”…I said that I was needing his help with my project and once again requested the name of an object. He stated that his question had a point, so I complied and briefly explained the assignment. He replied: “Then think about the desk and letters you type, the 90% of your brain you don’t use. A book or DVD unused…the toilet. Dental floss. The objects that only have life when activated. The future is inanimate.”
I thought all of this insight was interesting to say the least, even though I did not quite know where to begin. So let’s see where this all leads….

First Object: SKINNY JEANS
Skinny jeans are slimming (on some people), trendy, look good with big shirts, have developed into “jeggings,” are youthful, comfortable, dressy, can be black, blue, grey, red etc., originally “hipster”, accentuate the leg shape, look good with flats or heels, dying out to be replaced by a different silhouette, “artsy”, Urban Outfitters, Olsen twins, bought my first pair in high school and was teased for them (since then, all of those people who teased me now wear them), Gwyneth Paltrow, celebrities, fashion magazines, skin tight, stretchy, high-waisted, good to tuck into boots in the winter, Audrey Hepburn, Vampire Weekend, indie musicians, “cool.”

Second Object: DENTAL FLOSS
Removes plaque and food from teeth, keeps your breath fresh, is superrrr skinny almost invisible, is translucent or white, comes rolled like yarn, easily tears against the metal contraption on the container, makes your teeth feel “individualized” and clean, makes your gums bleed, is a necessity for healthy teeth and dental hygiene, one container seems to last an eternity, hated to floss when I was younger, is essentially string, looks like fishing line…

Ways to combine the two objects:
• Sew pieces of denim together using dental floss to make skinny jeans
• Create a dental floss container-holder out of stretchy denim
• Create floss out of denim threads
• Hang skinny jeans on a floss line to dry
• Replace a button on jeans using dental floss
• Put floss in a pocket of the jeans
• Hold too-big-jeans up with floss as a belt or suspenders
• Cut up jeans and use floss to sew pieces together to make a purse or pouch
• Use dental floss to loop through the button hole to create an extension on too-small jeans that you can now button through the floss-hole
• Create embroidery designs on the skinny jeans with the floss
• Create a hanging device with floss to display skinny jeans in a store to give the appearance of floating
• If working at a retail store, tie up folded skinny jeans (with the size tag showing) with floss so that people don’t mess up the stack every time they look through them
• Use floss to tie up the bottom of boot cut or bell-bottom jeans to create the appearance of skinny jeans



Products/Services:
• Some of these have to do with altering your jeans on the spot. This could be especially useful for stylists for magazines who need to use readily available resources to adjust clothing to fit models. Maybe some kind of kit could be created including a floss material for this exact purpose.
• Since floss is a skinny material, and skinny jeans are a fashionable trend, maybe incorporating the two in a marketing strategy could encourage flossing. For example, a “skinny jean” floss with the floss cartridge made of denim. This could be especially helpful in encouraging young girls (13-18) to floss their teeth.
• The idea of creating a button-hole extension to give a little room for too-small jeans came from my roommate who uses a pony tail holder for the same reason. Maybe some kind of product could be created for the purpose of expanding jeans (I mean who doesn’t need to loosen up after a big meal at Santa Rita Mexican restaurant??). People would much rather buy this kind of compromising device then a. spend $50+ dollars on a new pair of jeans and b. admit that their skinny pair of jeans are going to have to be replaced by their “fat jeans” in the back of the closet.
• Create a skinny jean called the “flossy jean” to reflect how skinny they actually are…this might already exist?Create a specific pocket in skinny jeans to hold floss to constantly remind people while they are out and about to floss after meals
• Create a floss container in the shape of skinny jeans.
• Create a floss advertisement or a skinny jeans advertisement showing Audrey Hepburn (or a complimentary actress) dancing around (like in the attached image) where she is sporting black skinny jeans and looking so flossy with her waif-ish figure.

1 comment:

  1. Kathryn,

    Thanks to your friends, you have developed very interesting products ideas with those totally unrelated objects. I specially liked the idea of "flossy jean" for super skinny jean products. Also jean floss cartridge would be an wonderful product to attract young female consumers. Thank you for sharing your excellent brainstorming and ideas!

    ReplyDelete